#25 Motorsports Investment Opportunities with Ryan Shehan
Discover a unique motorsports investment with Ryan Shehan Racing. Explore high-ROI opportunities, sponsorship benefits, and VIP race experiences in this exclusive growth-focused venture.
Motorsports Investment with Ryan Shehan Racing
Motorsports investment insights with growth, ROI, and VIP access.
Discover how motorsports investment can deliver both financial returns and exclusive experiences. In this episode, Ryan Shehan, CEO of RBS Motorsports, and his father Doug share how they’ve built a racing business designed for investor ROI, sponsor value, and long‑term growth. We break down the investment structure, marketing strategies, and unique perks that make this alternative asset class a compelling addition to a diversified portfolio.
Key Takeaways
- Early‑Stage Advantage – Investing before peak fame can maximize ROI potential.
- Dual Growth Model – Racing success fuels business growth, and vice versa.
- Structured Capital Raise – $1.5M SAFE offering with a 70/30 racing-to-business allocation.
- Custom Sponsorships – Fully tailored packages to align with brand goals.
- Global Expansion Path – Opportunities in Europe, Asia, and the U.S. for higher‑tier racing.
- VIP Investor Access – Behind‑the‑scenes paddock experiences and B2B networking.
- Proven Marketing Infrastructure – Advanced sponsor activation strategies years ahead of typical racing teams.
Chapters
00:00 – Introduction to RBS Motorsports
02:59 – Ryan Shehan’s Racing Journey
05:59 – Family Dynamics in Racing
09:11 – Investment Opportunities in Motorsports
12:12 – Growth and Future Plans for RBS Motorsports
15:09 – Sponsorship Strategies and Revenue Generation
17:50 – The Sheehan Strong Nonprofit Initiative
20:56 – Training and Sports Psychology in Racing
27:57 – The Importance of Mindfulness in Racing
29:18 – Training Regimen for Racing
31:03 – Nutrition and Fitness for Drivers
32:02 – Driving Practice and Simulator Training
33:18 – Investment Opportunities in Racing
34:55 – Financial Breakdown of Racing Costs
36:22 – Understanding Vehicle Leasing in Racing
37:42 – Balancing Racing and Business Growth
39:06 – Ryan’s Path to Higher Racing Levels
40:32 – Investor Engagement and VIP Experiences
44:34 – Marketing Strategies for Sponsorships
49:19 – Building a Business in Motorsports
Credits
Sponsored by Real Advisers Capital, Austin, Texas
If you are interested in being a guest, please email us.
Disclaimers
“This production is for educational purposes only and is not intended as investment or legal advice.”
“The hosts of this podcast practice law with the law firm, Ferguson Braswell Fraser Kubasta PC; however, the views expressed on this podcast are solely those of the hosts and their guests, and not those of Ferguson Braswell Fraser Kubasta PC.”
© 2025 AltInvestingMade Easy.com LLC All rights reserved
Ryan Shehan
Race Car Driver with Ryan Shehan Racing
"Relentlessly pursuing greatness on and off the track."
I’m Ryan Shehan, a professional race car driver, business innovator, and nonprofit founder with a vision to inspire, create impact, and achieve excellence at the highest levels of motorsport. For over 11 years, I’ve dedicated my life to mastering the craft of racing, with my sights set firmly on reaching the pinnacle of motorsports: Formula One or IndyCar.
In 2020, I faced one of my greatest challenges—a near-death racing incident that tested not just my physical strength, but my mindset and resolve. Overcoming that moment was a turning point, shaping who I am today: a competitor driven by resilience, focus, and a belief that pushing your limits is the key to unlocking success.
My Journey: More Than Racing
Racing is at the core of what I do, but it’s also a platform for so much more. I’ve built a business platform that provides value-driven opportunities for companies, organizations, and individuals to align their goals with my journey. Whether it’s through sponsorship, branding, or B2B partnerships, I offer a unique way for businesses to grow, connect with engaged audiences, and be part of a success story in motorsport.
Founder of Shehan Strong
Giving back and inspiring others is at the heart of my mission. I founded Shehan Strong, a 501(c)(3) nonprofit, to empower the next generation through education, leadership, and STEM-focused programs. Our mantra, "Push Your Limits," encourages youth to step out of their comfort zones, overcome adversity, and pursue t…
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Doug Shehan
COO at Ryan Shehan Racing
oug Shehan is a dynamic tech and motorsports entrepreneur, non-profit founder, and pastor with a passion for creating unique and memorable experiences—both on and off the race track. As COO of Ryan Shehan Racing, he helps brands leverage the excitement of motorsports to reach new audiences, build loyalty, and stand out in competitive markets. His approach goes far beyond logo placement, offering partners authentic brand ambassadorship and innovative marketing strategies that deliver measurable impact.
In addition to his work in motorsports, Doug serves as Executive Director of Shehan Strong, a 501(c)(3) non-profit dedicated to inspiring and supporting disadvantaged youth, including those facing medical challenges. His leadership blends business acumen with a deep commitment to community impact.
Doug’s entrepreneurial journey spans over two decades, including founding Guide North, Inc., a professional services firm aligning business and technology strategies, and co-founding Epixx Technology Partners, an IT services company serving SMBs. Earlier in his career, he held key roles in technology account management and consulting.
A graduate of The University of Texas at Austin with a BBA in Information Technology—and a former member of the UT Men’s Lacrosse Team—Doug combines strategic thinking, operational expertise, and a competitive spirit to drive success in every venture. Whether building a racing champion, guiding organizations through transformation, or leading community initiatives, he thrives at the intersection of innovation, performance, an…
